Effective Communication in Advertising


 This study aims to find out how important effective communication is in messaging advertising and use for delivery. The method used this a literature review. results obtained are that convey messages many people. importance of the delivery message will achieve purpose advertisement itself. change or influence attitudes audience, case, course, consumers. effectiveness can be seen from brand recognition, remembered, understood. higher level at which known, understood, more it conveying its purpose. In addition, by using easy-to-understand word selection, attractive design, creative ideas, big ideas get reactions.